Which Has More Integration Potential - Twitter or OCS?

A couple weeks ago, Tony Byrne posted on Unified Communications at CMSWatch.com’’s TrendWatch blog. He talked about a panel at the Interop 2009 Conference, where they discussed connections between social computing and Unified Communications.

In his post, Tony made a really interesting point I”d like to talk about. He said:

“The major UC vendors have done a better job of integrating with incumbent line-of-business applications than social software vendors, who could learn a thing or two about socializing existing applications rather than creating new silos of social or collaborative information.
“And integration potential is where, I think, Instant Messaging (IM) still has a leg up over micro-blogging (a.k.a., social messaging) within the enterprise. ”

(Just in case you haven”t heard the term, “micro-blogging” usually refers to the short message format used on Twitter, FaceBook Messaging, FriendFeed, and so on.)

To me, this signifies a huge advantage to future business communication. Companies (especially larger ones) have a slew of communication options available to them. And what do you have with multiple options?
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CEOs Who Use Twitter - Live from BusinessWeek!

This isn”t OCS-related, but it is communication-related. Something interesting I ran across this morning:

CEOs Who Use Twitter - BusinessWeek

50 CEOs who use Twitter to stay in touch. Looks like the old-time myth of the “unreachable boss” has gone away!

The reason I like this is not because of Twitter (which I do find interesting, but easily-abused). It’’s because things like OCS and Twitter help flatten old communication hierarchies.

Used to be, if you wanted to talk to the boss, you had to make an appointment with the secretary. Wait a while. MAYBE get approved. Then stammer out your request, hoping you won”t lose your job for it.

These days, communication tools reduce all that to a few minutes. The boss has to get involved, you get your work done, and everybody saves time. THAT”S what I like!